She got her B.A. and M.A. degrees from Boğaziçi University Economics Department. She then completed her PhD in İstanbul Bilgi University, Faculty of Communication. She established KREKSA Research in 2015 and Lena & Mama Publishing in 2018. She has been working as the finance and accounting director of LenaCars since the establishment of the company. She also works as a lecturer in İstanbul Bilgi University Arts and Culture Management Department.
He got his B.A. degree in economics. He studied MBA in İstanbul Bilgi University and continued his education in the US afterwards. He completed the Strategic Marketing Management program in Cornell University. He worked in FMCG sector for 10 years and started his career in automative sector in early 2010s. After gaining experience in sales director and general manager positions he established his own company LenaCars in 2018.